Business Development Manager (B2B Events) - #2160926

Business Development Manager

Start Date: October

Salary: £40,000-£45,000 + Uncapped Commission

Synergy Group is a fast-growing B2B events company seeking a Business Development Manager to drive sponsorship and partnership revenue across our portfolio of high-impact events, including executive dinners, summits, and roundtable experiences.

You’ll be responsible for identifying, pitching, and securing commercial partnerships with senior decision-makers across global tech and software companies, helping them connect with and influence the world’s leading business leaders.

Key Responsibilities:

+ Sponsorship Sales: Generate new business by selling event sponsorships and partnership packages to senior decision-makers across multiple sectors.

+ Revenue Growth: Take ownership of revenue targets and deliver consistent results through a consultative, value-driven sales approach.

+ Client Relationship Management: Build and maintain long-term relationships with existing partners, ensuring high retention and satisfaction levels.

+ Market Development: Identify new commercial opportunities, trends, and sectors to expand Synergy’s event portfolio.

+ Proposal Creation: Develop tailored sponsorship proposals and presentations that align client objectives with event opportunities.

+ Event Attendance: Represent Synergy at UK and international events, fostering client relationships face-to-face and driving continued business growth.

+ CRM & Reporting: Maintain accurate records, pipelines, and forecasting through our CRM system.

Essential Skills:

• 2+ years of experience in a B2B Sales role
• Proven track record in B2B sales, ideally in event sponsorship, media, or similar high-value solution sales
• Strong commercial acumen and negotiation skills
• Excellent relationship-building and presentation skills at a senior level
• Results-driven, resilient, and highly self-motivated
• Strategic thinker with the ability to identify and capitalise on new revenue opportunities
• Confident communicator, both on the phone and in person

Desired Skills:

• Experience in the B2B events, media, or information services sectors
• Familiarity with CRM systems (e.g. HubSpot or Salesforce)
• Interest in business leadership, technology, or enterprise markets
• Experience mentoring or supporting junior team members

Benefits:

• Uncapped commission and high earning potential (OTE £100k+)
• Opportunity to travel to domestic and international events
• Clear career progression with scope to lead a department
• Regular training, mentorship, and professional development
• Exposure to Fortune 500 brands and senior business leaders
• Collaborative, high-performing team culture
• Sales incentives, social events, and recognition programmes
• Company pension
• Employee Referral Scheme