Head of Retail - #2108949

Reed


Date: 23 hours ago
City: Bristol
Salary: £80,000 - £100,000 / year
Contract type: Full time
Work schedule: Full day
Reed

Head of Retail

Beer/Cider

£80000 - £100000 + benefits

  • Location: Remote
  • Reporting to: Managing Director

Join an innovative and entrepreneurial drinks business with a proud heritage as Head of Retail. This role is pivotal in leading their retail channel strategy and strengthening partnerships across major UK supermarket groups, driving sustainable growth and profitability.

Day-to-day of the role:

  • Own and develop strategic relationships with major grocery retailers including Tesco, Waitrose, Morrisons, and other key accounts.
  • Lead all customer negotiations, annual business planning, and joint growth initiatives.
  • Create and execute customer strategies that deliver volume, revenue, and profit growth.
  • Establish as a trusted long-term retail partner through exceptional account management and customer engagement.
  • Lead the commercial strategy for our private label and white label portfolio.
  • Collaborate with NPD, Production, and Supply Chain teams to bring new products successfully to market.
  • Manage tender processes, pricing negotiations, and contract renewals.
  • Deliver agreed revenue, profit, and market share targets.
  • Analyse market, customer, and competitor trends to identify growth opportunities.
  • Drive effective pricing strategies while protecting profitability.
  • Lead regular business reviews with customers and internal stakeholders.

Required Skills & Qualifications:

  • Significant experience within FMCG, drinks or food manufacturing (Beer/cider preferred).
  • Strong track record of managing relationships with major UK grocery retailers.
  • Experience leading commercial negotiations and complex customer partnerships.
  • Knowledge of private label, own label, or white label product development and supply.
  • Demonstrable success delivering revenue and profit growth.
  • Experience leading and developing commercial teams.
  • Exceptional relationship-building and influencing skills.
  • Strategic thinker with strong commercial acumen.
  • Entrepreneurial mindset and growth-oriented approach.
  • Strong negotiation and stakeholder management capabilities.
  • Excellent analytical and financial understanding.
  • Resilient, proactive, and results-driven.
  • Passion for consumer brands and the retail environment.

Benefits:

  • Opportunity to work in a dynamic, innovative environment.
  • Chance to lead and shape major retail strategies and partnerships.
  • Be part of a company that values creativity and initiative.

This role is sure to attract a high level of interest - so if interested, please do not hesitate to apply.


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