Creative Strategist - #2102171

Walker and Sloan are working with a great Digital Performance Agency who scale DTC Ecommerce brands. Due to some great growth they are looking to bring on board a Creative Strategist to the team on a full time basis.

Creative Strategist

Remote (UK time zone overlap required)

Salary: £45k-£60k + performance related bonuses (first year £25k, second year, £50k average)

Full-time, permanent

About:

The agency is a UK-based performance marketing agency that has scaled 50+ DTC brands to 7 and 8 figures. We run paid media across Meta, Google, TikTok, YouTube, and more backed by in-house creative strategy, content production, and conversion optimisation. Performance-based pricing means we only win when our clients win.

The Role:

We're hiring a Creative Strategist to own the creative output for a portfolio of DTC client accounts. You'll be responsible for the full creative lifecycle from competitor research and trend analysis, through brief writing, to QA and performance review.

This isn't a "make it pretty" role. You're the person who decides what gets made, why it'll work, and how it should look then makes sure the final output matches the vision.

Responsibilities:

• Own creative strategy for 4-8 DTC client accounts
• Produce 10-20+ creative briefs per client per month (statics, video, UGC)
• Analyse ad performance data to identify winning angles, hooks, and formats
• Research competitors and trends across Meta Ad Library, TikTok Creative Center, and organic social
• Write ad copy, headlines, and hooks that convert
• QA all creative output copy accuracy, brand consistency, platform specs
• Collaborate with media buyers to align creative with campaign objectives and ROAS targets
• Manage creative pipeline from brief through to ad launch
• Stay ahead of platform changes, creative trends, and DTC best practices

Requirements:

• 2+ years in paid social creative strategy, ideally at a performance marketing or DTC agency
• Proven ability to produce high-volume, high-quality creative briefs
• Strong understanding of direct response advertising and what drives conversions
• Fluent in Meta Ads, TikTok Ads, and performance metrics (CTR, hook rate, hold rate, ROAS)
• Excellent copywriting skills scroll-stopping hooks and converting CTAs
• Analytical mindset you use data to inform creative, not just gut feel
• Highly organised multiple clients, tight deadlines, no quality drops
• Self-motivated and proactive you spot opportunities before being asked

Nice to Have:

• Experience with UGC creator management and briefing
• Familiarity with Airtable, Google Sheets, and creative PM tools
• Knowledge of Google Ads creative best practices
• Portfolio of ads you've strategised that delivered measurable result