Customer Relationship Manager - #2069687

Role Summary

The CRM is responsible for driving revenue growth across a defined geographical area, managing both existing accounts and developing new business opportunities within NHS and private hospital settings.

This is a field-based, customer-facing role focused on building strong clinical and commercial relationships, supporting product adoption, and delivering sustainable growth across both revenue and capital product lines.

Key Responsibilities

Territory Ownership & Growth

• Take full ownership of a defined territory, delivering against revenue targets and growth objectives


• Develop a detailed understanding of each account, including clinical decision-makers, procurement processes, and current product usage


• Identify opportunities to expand the use of existing products and introduce new solutions


• Monitor competitor activity and position solutions effectively within the market

Territory Planning & Strategy

• Build and maintain a structured territory plan, identifying gaps and growth opportunities across accounts


• Conduct regular account reviews, adapting strategy to overcome barriers and maximise opportunities


• Work proactively to convert insights into actionable sales activity

Business Development & Sales Execution

• Generate and progress new business opportunities through a combination of networking, customer engagement, and marketing-led activity


• Manage the full sales cycle from initial engagement through to close


• Deliver compelling, tailored proposals and presentations aligned to customer needs


• Utilise structured sales methodologies to effectively qualify and progress opportunities

Customer Engagement & Relationship Management

• Build and maintain strong relationships with clinicians, procurement teams, and key stakeholders


• Engage customers through a mix of face-to-face and remote interactions


• Act as a trusted partner, supporting clinical teams with product knowledge and application

Clinical Support & Product Adoption

• Support product implementation, onboarding, and ongoing usage within hospital departments


• Deliver training and education sessions to ensure confident and effective product use


• Identify and develop clinical advocates to drive engagement and long-term adoption


• Provide feedback on product performance and customer experience to internal teams

Collaboration & Cross-Functional Working

• Work closely with marketing on local campaigns, events, and lead generation activity


• Collaborate with Business Development Managers to support capital sales opportunities


• Share market intelligence, customer insights, and pipeline updates with internal stakeholders

What We’re Looking For

• Proven experience in medical device or healthcare sales, ideally across NHS and private sectors


• Strong track record of managing and growing a territory


• Ability to build credibility with healthcare professionals and key decision-makers


• Commercially aware with a consultative, solutions-focused approach


• Self-motivated and organised, with the ability to manage a varied and autonomous workload


• Understanding of NHS structures and procurement pathways


• Experience in clinical environments or supporting product adoption is advantageous