Senior Account Manager – 12 month FTC - #1713686

Senior Account Manager - BMW Group (Aftersales)

Cognizant Moment: Cognizant Moment is the Retailer Marketing Agency for BMW Group. We work with the BMW, MINI, Rolls-Royce Motor Cars and BMW Motorrad brands to deliver marketing campaigns, guidance and tools to their network of Retailers/ dealers. In this instance we are looking for a Senior Account Manager to join the busy Aftersales Retailer Marketing team.

Role Purpose: This is a hybrid account and project management role, so you will be responsible for end-to-end delivery of multiple creative and strategic content-based projects, whilst maintaining excellent client service levels. You will have great client management skills, and the ability to build trusted relationships with multiple stakeholders.

Main Responsibilities

Client Management

• Manage the day-to-day relationship with clients, building and maintaining strong working relationships so that they trust and value your opinions.
• Liaise with clients regularly (responding to briefs, attending meetings, status reporting, information seeking, managing milestones and approvals)
• Identify and resolve issues before they arise
• Give good strategic, proactive advice to clients based upon previous experience
• Develop an understanding of the brand and take responsibility for ensuring agency output is accurate, compliant and of the highest quality
• Work collaboratively with other agency teams, including strategy, creative studio and technology to ensure the best result for your clients
• Upload creative assets to the Retailer Marketing Services platform (ENGINE) and manage keyword tagging to ensure assets are easily found
• Report on dealer engagement to measure campaign success, and proactively identify ways to improve this on-going
• You will not have direct line management responsibilities in the immediate instance, but if this is a requirement in the future you will ensure regular appraisals, clear objectives and career plans are put in place
  
  

Project Management

• Work with stakeholders to interrogate client briefs, understand requirements, define project scope and ensure projects are realistic and achievable
• Produce, manage and reconcile project documentation, including plans, timelines and budgets
• Forecast and manage project resource requirements
• Write and communicate thorough, informed creative briefs
• Motivate the internal team to make sure the work is the best it can be and champion great creative practice with clients
• Identify and manage risks and issues across projects, escalating where required and resolving/minimising issues with the project team
• Consult, manage and inform stakeholders, internally and externally to facilitate the smoothest possible delivery
• Able to adapt and respond quickly to change, and confidently able to manage multiple projects at any one time
• Monitor performance, including project health and report on KPIs regularly
• Embrace change, and manage it to avoid scope creep
  
  

Your Experience

• Excellent client management skills with a proven ability to add value to clients
• Have the confidence to ask questions and challenge where required, to ensure you fully understand and can articulate client requirements
• Experience of managing creative work through studio, including brief-writing, briefing teams, reviewing work and feeding back
• Strong project management skills, with experience of managing budgets, estimates and schedules
• Ability to multi-task in a fast-moving environment
• A problem solver who takes responsibility for finding a resolution
• Excellent organisational skills and attention to detail
• Calm and pragmatic, with a can-do attitude
• You bring teams together and facilitate them doing their best work
• Experience of automotive, retailer and/or luxury marketing (desirable)
• Experience of CRM a bonus
• Experience of managing data/analytics/reporting a bonus